Olympian Aaron Small Wins New Title: Phonak Global Brand Ambassador

Phonak, a global provider of hearing solutions, has named first-time Olympian Aaron Small as its official Global Brand Ambassador ahead of the Summer Olympic Games in Paris later this month.

The company chose Small as an ambassador for his dedication to raising public awareness about hearing health, overcoming the stigma associated with hearing loss, and highlighting the importance of hearing devices. Additionally, Small hopes to inspire others and instill the self-confidence needed to pursue their dreams.

“It is an exciting time as the world prepares for competition this summer. Our partnership with Aaron highlights the convergence of hearing technology and sports, celebrating the values of perseverance, resiliency, and the pursuit of excellence that both worlds share,” said Oliver Frank, vice president of Phonak Marketing. “Aaron’s hearing challenges have added dimensions to his life both in and out of the water, showcasing his adaptability and strength. At Phonak, we create hearing solutions that push the boundaries of technology, just as Aaron exemplifies high performance in his sport. Together, with all of our advocates and ambassadors, we envision a world where everyone can live a life without limitations.”

Small has made his mark in the world of sprint kayak, becoming a key figure in the U.S. kayak scene. With an impressive track record at the Pan American Games and winning gold at the Olympic Qualifiers this past April, the 22-year-old has consistently demonstrated his dedication and skill in the sport. Alongside his race partner, Jonas Ecker, the Paris Olympics will be the first time since the 2004 Summer Olympics in Athens that a U.S. men’s team boat has qualified to compete for the gold, marking a significant achievement for the country in the sport.

“Competing at the Olympics has been a dream of mine and I am beyond grateful for this opportunity to represent Team USA,” stated Small, a Seattle native. “Teaming up with Phonak and sharing my hearing loss story with others has also been an amazing step in this incredible journey. With my waterproof Audéo Life Lumity, I’ve been able to train with them on the water and better interact with everyone in my community. Now as a hearing health ambassador, I’m excited to be able to educate others about the importance of hearing health and to encourage the dreams and ambitions of the younger generation despite any limitations they believe are in their way.”

This month, ahead of the Paris Olympics, Small and his race partner, Jonas, will compete in the 2024 ICF Canoe Sprint Junior and U23 World Championships.

Since 1947, Phonak has been dedicated to improving the quality of life for people with hearing loss. The company is a subsidiary of Sonova Group.